Repeat buyers: a 30 day WhatsApp plan after delivery.

Why the opening 30 days matter

A buyer who has a good opening experience is more likely to come back. What you do in the 30 days after delivery shapes that.

I do not have a repeat rate to quote. Track your own across two months.

The 30 day plan

Five messages:

• Day 0: thank you at delivery.
• Day 3: a short how to use note.
• Day 10: a check in and a question.
• Day 20: a helpful tip or a care guide.
• Day 30: a gentle invite to come back, with one reason.

Pick a day and copy the message

Choose the day, copy the message, and change the brackets.

Two rules for repeat buyer messages

Why the opening thirty days matter (illustrative)

A buyer who has just received your product is paying attention. A short, useful message in that window feels like service. The same message sent three months later feels like an advertisement.

Keep each message to one idea, with one easy reply.

A simple message order to adapt

1. Day 1 after delivery: ask if it arrived fine.
2. Day 5: share one tip for using the product.
3. Day 14: ask for honest feedback in one line.
4. Day 25: tell them about a refill or related item, just if it fits what they bought.
5. Day 30: thank them and invite them to reply with any question.

Send just to people who agreed to hear from you, and make it easy to say stop.

What a good thank you message includes

• The customer’s name.
• The product they bought.
• One helpful fact about using it.
• A way to reach a person.
• A friendly closing, without a sales push.

Write the thank you once in your voice and keep it under 50 words. Test it by reading it aloud. If it sounds like an advert, rewrite it. If you would not like to receive it, change it. A good thank you is the most valuable message in the 30 days.

Segmenting without being creepy

Different customers need different messages. Group them by what they bought, not by guesses about who they are.

Segment by product and need. Keep the tone respectful.

Building a content calendar for the 30 days

• Week 1: care and how to use.
• Week 2: a helpful tip or a small story behind the product.
• Week 3: a question about how it is going.
• Week 4: a thank you and a simple note about what is new.

Write the messages once, in your voice. Reuse them for each new customer with small edits.

Measuring repeat purchases honestly

Count customers who bought twice within 90 days and divide by customers who bought once in the same period. Do this each month with your own data. Compare with the previous month. Do not compare with figures from other brands, because products differ widely. If the number rises, find out which message the repeat buyers replied to and keep it.

When not to message

If a customer had a problem with their order, fix the problem before you send any plan message. If a customer asked you to stop, stop. If you are not sure whether someone gave permission, do not message. A cleaner list is better than a bigger one.

A 7 day action plan

Use this week to start the plan with the customers from the last month.

1. Day 1: list customers who bought in the last 30 days.
2. Day 2: check who agreed to messages.
3. Day 3: write the day 3 and day 7 messages.
4. Day 4: send the thank you to new buyers.
5. Day 5: reply to every answer.
6. Day 6: note common questions.
7. Day 7: improve one message and plan the next week.

A checklist before you start

• Do I have permission?
• Is each message useful?
• Is the offer relevant to their purchase?
• Can they say stop easily?
• Am I tracking replies and reorders?

Mistakes brands make here

1. Selling in every message.
2. Messaging people who did not agree.
3. Sending the same message to everyone.
4. Ignoring questions.
5. Forgetting to say thank you.

Why the days after delivery matter

A opening purchase gives you a customer. A second purchase gives you a relationship. I do not have a verified repeat rate for Indian brands, so this plan does not promise one. Count your own repeat buyers each month.

The 30 day plan is built around being helpful, not around selling every day.

The 30 day plan

1. Day 1: a thank you and the delivery check.
2. Day 3: a short guide on how to use the product well.
3. Day 7: ask how it is going and offer help.
4. Day 14: share one useful tip or a related product that truly fits.
5. Day 21: ask for feedback and a review if they were happy.
6. Day 30: tell them about a new product or a restock, if relevant, and thank them again.

Example messages

Rules to keep it respectful

• Message just people who agreed to WhatsApp messages.
• Send help opening and offers later.
• Stop if they ask you to stop.
• Never invent urgency or fake scarcity.

A worked example, illustrative

A hair oil brand sends a how to use guide on day 3 and a check in on day 7. A customer replies that the smell is strong. The founder explains how to use less and offers a smaller size. On day 30 the customer reorders. The brand notes which messages got replies and removes the ones that did not.

What this guide does not promise

It does not promise sales, income or results. It gives you a calm structure to follow and adjust.

Written by Madhur Tyagi, founder of The Human Algorithm. 8+ years, 25+ brands, since 2017.

Scope note: Scripts and plans are examples, not a promise of results. Nothing on this page is sent unless you press the WhatsApp button. No outside facts or rates are quoted.