I lead it. My team runs your DMs as a sales desk.
30 seconds. No form, no email.
Your DM leak, in 30 seconds
How many go cold or get no reply?
Of 100 chats you answer, how many buy?
Your DMs could be losing about
₹36,000 a month
An estimate from your own numbers, not a promise.
That is a leak worth fixing. My team can answer these chats for you, the way a good salesperson would.
Talk to us on WhatsAppYour estimate goes in the message, so we start there. Prefer email? Write to us.
You can fix this one yourself, free. Send this to every chat that went quiet.
Hi [name], just checking in, no pressure at all 🙂 You asked about [offer] the other day. Is there a question I can answer for you?
Nothing you enter leaves your phone.
Madhur Tyagi, Founder8+ years · 25+ brands · Since 2017
How we work
In short: The Human Algorithm. is Madhur Tyagi's growth studio in New Delhi. It runs a managed DM sales desk for brands, coaches and creators in India, the US and the UK. Every WhatsApp and Instagram lead gets a reply, a follow up and a clear next step, and the owner says yes on anything about money.
Who it is for
You sell products or a service, and 15+ DMs a day reach you on Instagram or WhatsApp.
You sell a program of ₹10K+, and 15+ DMs a day reach you on Instagram or WhatsApp.
Not a fit yet? Fewer than 15 DMs a day? Start free and find your leaks.
My method
Often the ad works. The sale is lost in the chat. I look for it in 3 places, in this order.
A buyer messages. The reply comes late, or never.
Fix: a ready reply for the questions you get most, sent after your yes, and every lead saved in one place.
One chat, then silence. Nobody messages again.
Fix: follow ups planned in advance, and every lead tracked to the sale.
They want it, but the proof is thin, the offer is unclear or paying is hard.
Fix: one clear offer, real proof, and a pay or book link right in the chat.
Every day a message waits, a buyer goes cold.
Free Growth Leak CheckMore scripts: the free Script Vault, a ready message for each leak
The 3 Leak Framework is the method Madhur Tyagi uses at The Human Algorithm to find where a business loses sales in its chats. It checks 3 leaks: the Reply Leak (messages answered late or not at all), the Follow up Leak (one chat, then silence) and the Trust Leak (weak proof, offer or payment step). The free Growth Leak Check scores all 3 in 2 minutes.
On speed: research in Harvard Business Review (Oldroyd, McElheran and Elkington, March 2011) found that most companies do not respond to online leads nearly fast enough. Source: HBR, “The Short Life of Online Sales Leads”.
The basics
One idea per card. Swipe through, then check your own leaks.
1 of 4
An AI agent is software that reads a customer message, understands the question and drafts a helpful reply, like a trained team member.
In short: AI does the repetitive replies. You approve every important step.
How an AI voice agent answers your business calls2 of 4
AI automation means your tools pass work to each other: a new lead lands in one place and your team gets an alert.
In short: Your tools talk. Your team stops copy pasting.
Views but no sales: the DM to WhatsApp to UPI flow3 of 4
A lead leak is a buyer you lose after the click: the reply comes late, nobody follows up, or the offer feels unclear.
In short: Often the ad works. The sale is lost in the chat.
Why cheap leads still don’t buy4 of 4
A managed DM sales desk is a trained team that answers your Instagram and WhatsApp buyers. AI drafts, a person sends.
In short: People send, AI assists. Your yes on every rupee.
See the Revenue Desk, ₹14,999 a monthDone
You got the basics.
Check your leaksThe product
Asked 11:42 PM, answered 11:43 PM. Saved to your sheet, you were notified.
Watched the example? Now see how the desk runs this for you, and how it compares with a plain tool.
Replies go out in English, Hindi or Hinglish, in Hindi or Roman letters, the way your customer typed, and every AI reply is marked AI.
See how it works4 kinds of business with made up customers. Type as the customer and see a reply by name marked AI, a price that waits for your yes, the owner joining the chat himself, and the lead saved to a CRM card. It runs in your browser and is not connected to any WhatsApp number. Nothing you type is sent anywhere.
Follow up flows that answer every lead, running for a client today. His words are below.
Your WhatsApp Business number and Meta approved templates, your lead form, the questions you want asked, call slot booking, your CRM or sheet, team alerts, handover rules and AI written replies. Agreed in scoping, tested before launch.
How a lead moves through it
WhatsApp automation for D2C brands means every enquiry and order gets a fast reply, a few smart questions and a follow up on WhatsApp, without your team typing each message. Madhur Tyagi builds it as the Lead Responder, at The Human Algorithm. AI does the repetitive replies and follow ups. You approve the setup and every important step.
Trust and proof
Real numbers from client work. The Lead Responder demo above is a demonstration, not a client result.
These four numbers are Madhur's career. Each client result below belongs to that one client, with its own scope.
As a freelancer I have built DM automation flows for multiple clients. Ad budgets managed across 9+ clients, from small tests to full scale campaigns. I have also delivered white label work for an agency partner.
Verified certificates
Tap any badge to open its proof.
Anthropic Academy certified
Semrush Academy
AWS Training and Certification
D2C solid perfume brand · client since April 2024
Current client. I run it end to end: content, lead generation, follow up systems, website and influencer marketing.
Scope: all three numbers belong to this one brand. The ROAS is from its Meta ads, and the followers are on its own Instagram account.
“Our Meta ads were spending, but we couldn't see what was actually paying back. Madhur has run our growth since April 2024, and he works like an owner. He split our ads by funnel stage, tests new creative every week, and built the follow up flows that answer every lead. … If you want someone who treats your ad budget like his own money, talk to Madhur.”
Results vary by business. Past results are not a promise of future results.
Evocus H2O at FreeStand · digital sampling launch
A ₹15 lakh launch campaign Madhur ran end to end. FreeStand published it as a case study.
Scope: ₹15 lakh describes this one campaign at FreeStand. It is not a total across clients.
Read the Evocus case study
Franchise Batao · current client · New Delhi
“Madhur handles our performance marketing, website SEO and the systems that bring Franchise Batao its franchisee leads.”
Ashish Kumar Agarwal, Founder, Franchise Batao
Personal brands: coaches and creators
Coaches and creators get the same systems as brands: replies to DMs and comments on Instagram and Facebook, then WhatsApp follow up and booking, so no enquiry slips away.
NLP trainer · personal brand
Madhur built his end to end lead generation system, including Instagram, Facebook and Messenger automation, grew his YouTube channel, sold his coaching programs and generated leads for his events.
How an audit reads: a sample audit for a skincare brand and one for a fitness coach. Names hidden, public pages only.
What you get
THA Circle
A free WhatsApp channel for founders, coaches and creators who want AI to save time without losing the human touch.
Free. Takes ten seconds. Channel followers stay private. Leave any time.
The Sunday note
I study AI, attention, human psychology and marketing. Every Sunday I send one idea and one script for your chats. Five minutes to read. Reply any time, I read every answer.
Get the Sunday noteFree. Leave any time. Your email stays private.
What makes The Human Algorithm. different
Your customers feel like a real person replied, because one did. And behind every chat, the system you get from us gets a little sharper every week.
Feels human
Warm, in your words, with a person in charge.
We learn your tone, your prices and your story. AI drafts. A person on our team reads every reply before it goes. Every chat is a person, and we treat it that way.
Keeps improving
Every week, better than the week before.
Most tools stay the same the day you buy them. Ours learns from your own customers, week after week. Every mistake we catch becomes a rule, so it stops repeating.
How it gets better, in 3 steps
Why this matters for your profit. Fewer wrong replies, fewer missed follow ups, and your winning replies used again and again. That is how the same chats can bring you more sales over time.
We will never promise you a number. We will show you, every week, what got better.
I lead it. My team runs it. Your rules guide it.
A note from the founder
I have spent 8+ years in digital and performance marketing, since 2017, across 25+ brands. I have built DM automation since 2018, starting at FreeStand, where we moved product sampling from malls to people's phones.
One lesson stayed with me. The ad earns attention, but the sale happens in the chat. Most businesses pay for the ad and leave the chat to chance. A buyer asks the price, waits, and goes quiet.
So I built a desk. Trained people send the replies, AI drafts and organises, and the owner says yes on every message about money. It is the system I wanted for every founder I worked with. Today my team runs it with me, inside your own accounts.
Madhur Tyagi Founder, The Human Algorithm.
Madhur Tyagi is an AI growth partner for founders, brands and creators, and founder of The Human Algorithm. 8+ years. 25+ brands. Since 2017.
Most people scroll. I study why they stop.
There's a bigger reason The Human Algorithm exists. Read the vision
Selected work More about me My proof log
Worked with D2C brands, personal brands (coaches and creators), international recruitment firms, tech and AI startups, and B2B software companies.
I'm Madhur Tyagi, a growth marketer and AI operator with 8+ years in digital and performance marketing. Since 2017 I've worked with 25+ brands on Meta and Google Ads, and I build the chat automation that answers the leads those ads bring in, across WhatsApp, Instagram DMs, Facebook Messenger and Facebook comments (comment to DM). I've built Messenger and Instagram chat funnels since 2018, starting at FreeStand.
I start with the job that slows you down. Then we map it, automate just the parts that should be automated, connect your tools and test it on real leads.
Why The Human Algorithm.
AI does the heavy, repetitive work.
Humans bring the decisions, the choices and the taste.
A human says yes before anything important goes out.
That is The Human Algorithm.
AI built on human psychology. Done for you. Made in India.
New AI Avatar as a Service
Record 5 minutes once. We make your videos with your own face and voice, a person checks every line, and nothing goes out without your yes.
Tap a topic. Watch it become a video.
A drawn sample, not a real person or a client. Type your own topic on the next page
New THA Agent Desk
AI agents reply, follow up, qualify and book, inside your own WhatsApp, Instagram, forms and calls. We set them up and run them. Every price waits for your yes.
For B2B founders and fitness coaches. 4 new desks a month.
Send the quote to Rohan?
25 users, drafted by agent 03. Tap to try it.
Sample. Names and messages are made up, not a client.
The THA shop
Kits you set up tonight, the ₹9,999 audit with a promise, and desks we run for you. Every price is on the page.
If we do not find 3 fixable leaks, your ₹9,999 comes back.
More from The Human Algorithm.
First Fix
How it fits together: Free check , then First Fix , then Growth Partner , then products.
₹19,999fixed price
No call needed. Tell me the flow on WhatsApp or by email. Every message reaches me.
Results vary by business. Past results are not a promise of future results.
The Growth Leak Audit is a funnel leak audit: ₹9,999 for a 45 minute 1:1 call on Zoom, recorded, and a 1 page plan within 24 hours. Cancel before the call for a full refund. If we do not find 3 fixable leaks, your ₹9,999 comes back.
Ask for the audit on WhatsAppSafety CardHow this agent stays safe
Shop
Start with the free tools. Move up when a step has helped you. Each one is useful on its own, even if you never buy anything.
Free · 2 minutes
For anyone with ads or enquiries. Seven questions show where your leads leak, with a free script for the biggest leak.
Take the checkFree · no form
For founders who want the method. The 3 ways I find lost sales in chats, step by step, so you can fix them yourself.
Read the playbookDo it yourself
For founders who answer WhatsApp leads themselves. Every reply and follow up written for you, in English and Hinglish.
See what is insideDo it yourself
For coaches, creators and brands on Instagram. Comments and DMs move into WhatsApp chats, with the Reply Kit inside.
See what is insideDone for you · coaches and creators
Your AI assistant on WhatsApp, Instagram and Facebook, with a human desk that follows up and asks you before any price reply.
See how the desk worksDone with you
For businesses with steady enquiries every week. We set up lead capture, replies with a human handover, follow ups and tracking, train your team and tune it for 30 days. You own all of it.
It starts with a 1:1 call on Zoom and a written scope with the price. You pay nothing before you agree.
See the scopeNothing you pay is wasted. What you pay for a kit comes off the audit if you book it within 14 days.
See it working
An example chat of a reply flow. It answers a new lead by name, asks a few questions and offers a slot, with a human yes before anything important. A demonstration, not a client result.
See the example chatBuying is a simple WhatsApp chat with Madhur. Prices and what is inside are in the shop. See the shop
FAQ
Madhur Tyagi is an AI growth partner for founders, brands and creators, based in India, working as The Human Algorithm. He is a growth marketer and AI operator with 8+ years in digital and performance marketing. Since 2017 he has worked with 25+ brands: D2C brands and personal brands (coaches and creators), through two agencies with international recruitment firms and tech and AI startups, and through agencies in India and Canada with B2B software companies. He runs Meta and Google Ads and builds chat automation across WhatsApp, Instagram DMs, Facebook Messenger and Facebook comments (comment to DM), with DM automation and workflow tools. He has built Messenger and Instagram chat funnels since 2018, starting at FreeStand.
The Growth Leak Audit is a 45 minute 1:1 call on Zoom with Madhur Tyagi, recorded, so you can watch it again. Together you go through your ads, chats and follow ups against the 3 leaks. Within 24 hours you get a 1 page plan with the order of fixes, so you know what to do next and what to skip. You can cancel before the call for a full refund. If we do not find 3 fixable leaks, your ₹9,999 comes back. Price: ₹9,999. Ask for the audit
We work inside your own Instagram and WhatsApp, with their official business tools and their messaging rules. On WhatsApp, that means Meta approved templates when a business starts a chat. People send each reply, so nothing goes out as spam.
Yes, any time. Your accounts stay yours, and what we build stays in your accounts. The desk is month to month: cancel monthly, and switch it off any time.
Customer data stays in your own tools, such as your WhatsApp Business account, CRM or sheets, and is used only for the agreed workflow. No passwords are needed for a first conversation. If a build needs access, you grant it from your own account settings and it is removed when the project ends. The enquiry form stores nothing you type: it only opens WhatsApp or your email app with your answers filled in. The Creator Leak Check and the Growth Partner fit check save your answers only if you tick the consent box.
Four steps. Identify: I find the one job that costs you the most leads or hours. Map: we draw the flow on one page, with what starts it, what it decides and where a human steps in. Build: we build it and test it on real examples before it goes live. Improve: we check what it actually does, fix what breaks and improve it from real results. Timelines are set per project once the scope is clear. The fastest start is First Fix.
WhatsApp automation for D2C brands, explained · AI calling agent price in India · AI receptionist for clinics (pilot)
Start a conversation
Tell me which job is eating your time or losing you enquiries. If AI is not the right fix, I will say so.
3 questions, then WhatsApp.
Prefer WhatsApp? Message Madhur directly on +91 93541 87860. Or email madhurmarketing.ai@gmail.com.
Fill four fields and your app opens with the message written. It reaches Madhur when you press send. Every message reaches Madhur.
The ecosystem
Not ready yet? Start here. Tools, scripts and real case studies, each one a tap away.
Free · coaches and creators
6 quick taps. Your score out of 100 and one fix right away. No email needed.
Behind it: DM automation since 2018
Free · 4 numbers
What slow replies cost you a month, from your own numbers.
No email needed
Free · 53 scripts
A ready WhatsApp and DM message for each leak. All 53 free to read, no form needed.
Linked from your Leak Check result
Free · same day
Send 20 real DMs. Get back the replies my team would send and your 3 biggest leaks.
For brands and creators with 15+ DMs a day
Free · no form
The 3 ways I find lost sales in chats, step by step, and 10 answered questions.
The method I use in every audit
Proof
3.5x+ ROAS for 6+ months, 35% lower CPL, Instagram 2K to 47K. A ₹15 lakh launch, run end to end.
8+ years, 25+ brands, since 2017
Free guides
Plain guides on Meta ads costs, ROAS, DM scripts and WhatsApp pricing, each with a tool inside.
Each one ends with a next step
Tick each one your business passes. Be honest, nobody is watching. Your ticks stay on this device.
0/8 passed
Tick the checks your brand passes. Your result shows here.
Discuss your workflowWant a score out of 100 and your top 3 leaks? Take the free Growth Leak Check, 2 minutes.
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AI follow up calls, and the consent rules to check before you call anyone.
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