About · Founder, The Human Algorithm.
Madhur Tyagi. My team and I turn your DMs into money.
Madhur Tyagi is the founder of The Human Algorithm, a growth studio in New Delhi, India. He has 8+ years in digital and performance marketing since 2017, 25+ brands, and has built DM automation since 2018, starting at FreeStand. Today he and his team run the Revenue Desk for brands and creators and Growth Systems Sprints for companies.
A note from the founder
Why I built the desk.
I have spent 8+ years in digital and performance marketing, since 2017, across 25+ brands. I have built DM automation since 2018, starting at FreeStand, where we moved product sampling from malls to people's phones.
One lesson stayed with me. The ad earns attention, but the sale happens in the chat. Most businesses pay for the ad and leave the chat to chance. A buyer asks the price, waits, and goes quiet.
So I built a desk. Trained people send the replies, AI drafts and organises, and the owner says yes on every message about money. It is the system I wanted for every founder I worked with. Today my team runs it with me, inside your own accounts.
Madhur Tyagi Founder, The Human Algorithm.
The record, with its scope.
- 8+ yearsin digital and performance marketing, since 2017
- 25+ brandsworked with since 2017
- ₹1Cr+ad spend managed across 9+ clients
- 15+coaches and creators
- A D2C fragrance brand, since April 2024: 3.5x+ Meta ROAS for 6+ months, 35% lower cost per lead, Instagram from 2K to 47K followers. Case study
- Evocus H2O at FreeStand: a ₹15 lakh launch campaign, run end to end in Delhi and Gurgaon. Case study
- Who we work with: D2C brands and personal brands (coaches and creators). Through two agencies, international recruitment firms and tech and AI startups. Through agencies in India and Canada, B2B software companies.
Results vary by business. Past results are not a promise of future results.
How we work.
- People send, AI assists. AI drafts and organises. A trained person sends.
- Your yes on every message about money. Prices, discounts and refunds wait for the owner.
- Inside your own accounts. What we build stays yours. How we handle your data
- Approved numbers, always with their scope. No borrowed logos, no rounded up results.
Questions, answered.
Where is The Human Algorithm based?
In New Delhi, India (PIN 110059). Madhur and his team work with clients across India, the US and the UK over WhatsApp, email and online calls. The fastest way to reach him is WhatsApp on +91 93541 87860.
Who is Madhur Tyagi?
Madhur Tyagi is a growth marketer and AI operator from India and the founder of The Human Algorithm. Since 2017 he has worked with 25+ brands on Meta and Google ads and the chat systems that answer the leads those ads bring in.
What is The Human Algorithm?
The Human Algorithm is Madhur Tyagi's studio from India. It builds products, systems and content for founders, brands and creators. Its main offers are the Revenue Desk for brands and creators and the Growth Systems Sprint for companies.
Who does Madhur work with?
D2C brands and personal brands, meaning coaches and creators. Through two agencies, international recruitment firms and tech and AI startups. Through agencies in India and Canada, B2B software companies.
What does "my team" mean?
My team means trained people who send replies and run follow ups, with AI that drafts and organises. The owner says yes on every message about money.