Privacy Policy

Who we are

The Human Algorithm by Madhur Tyagi is a small business run by Madhur Tyagi in India. It offers growth marketing, ads and automation services. In this policy, “we” and “us” mean The Human Algorithm by Madhur Tyagi.

Under India’s Digital Personal Data Protection Act, 2023, we are the Data Fiduciary for the personal data described here. Under the UK and EU GDPR, we are the controller.

Contact for anything about your data: madhurmarketing.ai@gmail.com.

What we collect, and why

• WhatsApp. When you message us on WhatsApp (+91 93541 87860), we get your name, number and what you write. We use it to reply, to answer your questions, to quote and to do the work you ask for. WhatsApp’s own privacy terms also apply to those messages.
• Email. When you email us, we get your address, name and message, and use them the same way.
• The enquiry form on the home page. It has no server behind it. Nothing you type is saved or sent by this site. When you press the button, it opens your own WhatsApp or email app with your answers written in, and you decide whether to send it.
• The Growth Leak Check quiz. Your answers are scored inside your own browser. They are not sent to us and not saved, unless you ask for your free plan. If you ask for your free plan and tick the consent box, we save your first name, your email, what you run if you picked it, your 7 answers and your score, the time, and that you agreed, in the same private storage as the Creator Leak Check, which only we can read, and use them only to email you your plan and to reply to you. If you tap “Get my report on WhatsApp”, WhatsApp opens with a message that includes your score and answers; we only receive it if you send it, and we use it to reply with fixes and, if you want, to talk about working together. The share button sends only what you choose, to whom you choose.
• The Creator Leak Check. If you take it and tick the consent box, we save your name, your email, the Instagram handle and WhatsApp number if you add them, your 6 answers, your score, the time, and which boxes you ticked. We save them in this website’s own private storage, which only we can read. We use them to show your result, to send you a free written plan if you ask for it, and to reply to you. If you also tick the box for the free 5 day series, we email you once it is ready, and every email lets you unsubscribe. We do not save your IP address; a scrambled form of it is kept for about 10 minutes only to stop spam. You can ask us to delete your entry at any time by emailing madhurmarketing.ai@gmail.com.
• The Growth Partner fit check. If you fill in the short form on the Growth Partner card and tick the consent box, we save your name, your email, the WhatsApp number if you add it, your 3 answers, the time, and that you agreed. We save them in the same private storage as the Creator Leak Check, which only we can read. We use them to email you a short written plan and to reply to you. We do not save your IP address; a scrambled form of it is kept for about 10 minutes only to stop spam. You can ask us to delete your entry at any time by emailing madhurmarketing.ai@gmail.com.
• The Site Scan. If you ask for a scan on the Site Scan page and tick the consent box, we save the site link you give, your email, the WhatsApp number if you add it, the time, and that you agreed, in the same private storage as the Creator Leak Check, which no one else can read. We use them to read the public pages of that site, to send you your report and to reply to you. We never log in to your accounts. We do not save your IP address; a scrambled form of it is kept for about 10 minutes only to stop spam. You can ask us to delete your entry at any time by emailing madhurmarketing.ai@gmail.com.
• Paid clients. Business contact details, the access you give us to ad accounts and tools, the content and data needed for the job, and invoices and payment records. We use them to do the agreed work and to meet tax and accounting law.
• Outreach emails. If we emailed you first, we found your business email and name on public sources such as your website or public business profiles. We use them only to offer a service that fits your business. You can stop all further emails at any time (see below).
• Newsletter. If you subscribe to The Human Algorithm newsletter, the newsletter platform you sign up on handles your email under its own privacy policy, and we see your email so we can send the newsletter. Every issue has an unsubscribe link.
• Technical data. The hosting provider that serves this site may process technical data such as IP address, browser type, the page asked for and the time, to deliver pages and keep the site secure. We do not use it to profile you.

We do not collect sensitive data such as health, financial account numbers or government ID through this site, and we ask you not to send it.

Cookies and storage in your browser

We use no analytics cookies, no advertising cookies and no third party trackers, so there is no cookie banner.

We count page visits and where they came from, without cookies and without storing who you are. Each page view sends us only the page and one word for where the visit came from, such as instagram, google or direct. We also count, the same way, four kinds of taps: a tap on a free check, a tap to contact us (WhatsApp, email or the contact page), a tap on a case study, and the moment someone starts typing in a form. We never record what you type. We keep daily totals only: no IP address, no device details, no id.

Three small things are saved only in your own browser: the checklist on the home page remembers which boxes you ticked, the quiz page saves its own files so it can open without a connection, and the one word for where your visit came from stays until you close the tab, so a form you send later in the same visit counts toward that source. You can clear them by clearing this site’s data in your browser.

Who else handles your data

We do not sell or rent personal data, and we do not share it for anyone else’s advertising. We use a few service providers to run the business, each only for its job:

• messaging and email (WhatsApp and our email provider);
• Zoom for 1:1 calls (an audit call is recorded only as stated in the offer, and you get the recording);
• the newsletter platform;
• payment providers such as Razorpay or Topmate, when paid checkout is live (they process your payment under their own terms and privacy policies; we never see your full card details);
• website hosting;
• software tools, including AI assistants, that help us write, organise and follow up. Data you share may pass through these tools only for that purpose.

We may also share data if the law requires it, or to protect our legal rights.

How long we keep it

• Enquiries that do not turn into work: deleted within 12 months of our last conversation. Creator Leak Check entries: deleted within 12 months of your entry or our last conversation, or sooner if you ask.
• Client records: for as long as the work runs, then as long as Indian tax and accounting law requires us to keep invoices and accounts.
• If you ask us to stop emailing you: we keep only your email address on a do not contact list, so we never email you again.
• Call recordings: kept while they are useful for your work, and deleted when you ask.

Keeping it safe

We take reasonable steps to protect your data, such as limiting access to what the work needs. No method of storing or sending data is perfectly secure. If a breach affects your personal data, we will tell you and the authorities as the law requires.

Your rights in India (DPDP Act 2023 and IT Act 2000)

You can ask us to:

• give you a summary of the personal data we hold about you and how we use it;
• correct, complete or update it;
• erase it, where we no longer need it for the purpose or the law does not require us to keep it;
• stop using it where you gave consent (withdrawing is as easy as giving it);
• name someone to act for you if you are unable to.

Email madhurmarketing.ai@gmail.com with the subject “Data request”, from the email or number we know you by, so we can confirm it is you. We reply within the time the law sets.

Grievance contact

Grievance Officer: Madhur Tyagi, madhurmarketing.ai@gmail.com. Write with the subject “Grievance”. If you are not satisfied with our answer, you can complain to the Data Protection Board of India.

If you are in the UK or the EU (GDPR)

We rely on these legal bases: your consent; a contract with you, or steps you asked for before one; our legitimate interest in replying to enquiries and offering relevant services to businesses; and legal obligations such as tax records.

You can ask to access, correct, erase or move your data, to limit how we use it, and to object, including to any direct marketing, which we will always stop. You can complain to the UK Information Commissioner’s Office or your local data protection authority.

We work from India, and some of our service providers may store data in other countries. Where the law requires, we rely on the safeguards those providers offer for international transfers.

If you are in the US

We do not sell your personal information and we do not share it for cross context behavioural advertising. You can ask to know what we hold, to correct it, and to delete it, and we will not treat you differently for asking. Whether or not a state privacy law applies to a business our size, we give these choices to everyone.

Emails we send

Every email we send says who it is from and has a truthful subject line. If you do not want more emails from us, reply “stop” or “unsubscribe” to any of them, or write to madhurmarketing.ai@gmail.com. We will not email you again, and we act on it promptly.

Children

Our services are for businesses and adults. We do not knowingly collect data from anyone under 18. If you think a child has sent us data, tell us and we will delete it.

Changes

If we change this policy, we update the date at the top. Big changes that affect you as a client, we tell you directly.