D2C brands
You run Meta or Google ads. Leads and WhatsApp chats come in, but orders do not match.
Funnel audit · India
Funnel audit in India: find where your leads leak, in one call.
The short answer. A funnel audit checks every step between your ad and the sale: the page people land on, the reply, the follow up and the payment. Madhur Tyagi, founder of The Human Algorithm., does it as the Growth Leak Audit: a 45 minute 1:1 call on Zoom, recorded, and a 1 page plan within 24 hours, for ₹9,999. If the call does not find 3 fixable leaks, your fee comes back.
Book the audit on WhatsApp
Opens WhatsApp with a short note ready. Nothing is sent until you tap send.
- Price
- ₹9,999
- Call
- 45 min, 1:1 on Zoom, recorded
- Plan
- 1 page, within 24 hours
- Promise
- No 3 fixable leaks, fee back
- Credit
- Fee credited in full to your setup
Below: the 7 places leads leak, how the call runs, and why our own site scored 8 out of 16 on a new AI check.
Why it matters
Often the ad works. The sale is lost after the click.
Here is an example, made up but very common. A skincare brand spends ₹1 lakh a month on Meta ads. 400 people tap the ad and send a message. 9 of them buy.
The founder thinks the ads are bad and changes them again. But look closer. Half the messages got a reply the next morning. Nobody followed up after day one. The payment page asked for 11 fields.
The ad did its job. The buyers leaked out in the chat. That is what a funnel audit finds: the exact spots where people who wanted to buy gave up, and which fix to make in what order.
Who it is for
For businesses that get leads but too few sales
Coaches and creators
You sell a program of ₹10K or more and get 15+ DMs a day on Instagram or WhatsApp.
Service businesses
Enquiries arrive by form, call and WhatsApp, and you are not sure where they drop.
No traffic yet? Start with the free Growth Leak Check. It takes 2 minutes.
What is checked
7 places your leads leak, checked one by one
- Ad to page match. Does the page say what the ad promised?
- The offer. Can a buyer tell what they get, for how much, in 5 seconds?
- Lead capture. Is the form or WhatsApp button easy to find and quick to use?
- Reply time. How long does a new lead wait for a real answer? This is the Reply Leak.
- Follow up. What happens to people who go quiet after day one? This is the Follow up Leak.
- Proof and trust. Reviews, results and clear refund rules. This is the Trust Leak.
- Tracking and payment. Do you know which ad brought the sale, and is paying easy?
The Reply, Follow up and Trust Leaks are the 3 Leak Framework, the method used in every audit.
How it works
From WhatsApp to a written plan in about a day
- 1Message on WhatsApp. Tap the button, add one line about your business and send it.
- 2Pick a time. Madhur replies with slots for the call.
- 3The 45 minute call on Zoom. We walk your funnel together, from ad to payment. The call is recorded for you.
- 4Your 1 page plan, within 24 hours. Each leak, why it costs you sales, and the fix in order.
- 5Fix it your way. Do it with your team, or ask us to set it up. The ₹9,999 is credited in full to your setup.
Price and promise
₹9,999, with a fee back promise
₹9,999 one time
- A 45 minute 1:1 call on Zoom with Madhur, recorded.
- A 1 page plan within 24 hours.
- If the call does not find 3 fixable leaks, your ₹9,999 comes back.
- Cancel before the call for a full refund. Move it once, free, with 24 hours notice.
- Fee credited in full to your setup if you go ahead.
Full rules: Refund and Cancellation. Every other offer and price: the shop.
Safety CardHow this agent stays safe
- Clear rules. It never pays, never claims to be human and never gives medical, legal or money advice.
- Your yes, every time. Anything that spends money or messages new people waits for you.
- Pause switch. Stop it from your own settings, any time.
- Every chat saved. Read every reply in your own inbox.
- Data deleted on request. Within 15 days of your ask.
New · Agent Ready Audit
Will AI recommend your brand, and can it book you?
More buyers now ask AI tools which brand to pick. Those tools read your site, your schema and what others say about you. The Agent Ready Audit checks all of it.
₹9,999 credited in full to the ₹19,999 setup
- Your 8 point Agent Ready score, out of 16.
- A blind test on 3 AI tools: do they pick you, and who do they pick instead?
- Your top 5 fixes, each with text you can copy and paste.
- A 30 minute 1:1 call on Zoom to walk you through it.
- A rerun at day 30 with the same questions.
We ran it on our own site on 23 Oct 2026. It scored 8 out of 16, and no AI answer named us. We are fixing it in public.
Try it: the 8 point self check
1Ask an AI tool “what is your brand?” Does it get what you sell and your price range right?
2Do you have one About page with hard facts: who runs it, since when, where, what you sell?
3Can a visitor see your prices, stock and delivery time on the page as plain text?
4Does every product or offer page carry price, currency and stock in its code (schema)?
5Are your refund or return rules short and clear, with day counts?
6Do 3 or more outside sites (reviews, press, Reddit) describe you the same way?
7Can an AI agent book or buy from you through a clear link on each offer?
8Ask an AI tool for a brand like yours in your city or budget. Does it name you?
0/16
Answer the 8 checks to see your score.
Your answers stay on this page. Nothing is saved or sent.
Who you work with
Madhur Tyagi, The Human Algorithm.
- 8+ years, 25+ brands, since 2017in digital and performance marketing
- 3.5x+ ROAS for 6+ monthsand 35% lower CPL for a D2C fragrance brand
- DM automation since 2018chat funnels on Instagram, Messenger and WhatsApp
- 15+ coaches and creatorsworked with
Each client result belongs to one client. Past results are not a promise of future results.
Questions
Funnel audit questions, answered
What is a funnel audit?
A funnel audit checks every step between your ad and the sale: the page people land on, how fast they get a reply, the follow up, and how they pay. It shows where buyers drop off and what to fix, in order.
How much does a funnel audit cost in India?
At The Human Algorithm, the Growth Leak Audit costs ₹9,999. It is a 45 minute 1:1 call on Zoom with Madhur Tyagi, recorded, and a 1 page plan within 24 hours. The fee is credited in full to your setup if you go ahead.
Who does the audit?
Madhur Tyagi, founder of The Human Algorithm. He has 8+ years in digital and performance marketing and has worked with 25+ brands since 2017. He builds DM and chat follow up flows since 2018.
What if you find nothing to fix?
If the call does not find 3 fixable leaks in your business, your ₹9,999 comes back in full. You can also cancel before the call for a full refund. The full rules are on the refund page.
Do you need my passwords or ad account access?
No. We read your public pages and you show us the rest on the call. We never ask for your passwords.
How do I book?
Tap the WhatsApp button on this page. It opens WhatsApp with a short note ready. Nothing is sent until you tap send. Madhur replies with a time for the call.
What is the Agent Ready Audit?
It checks if AI tools can describe, trust and recommend your brand. You get an 8 point score out of 16, a blind test on 3 AI tools, the top 5 fixes with text to copy and paste, a 30 minute 1:1 call on Zoom and a rerun at day 30. It costs ₹9,999, credited in full to the ₹19,999 setup.
Do you promise more sales?
No. An audit shows you where leads leak and what to fix. Results depend on your offer, your market and the fixes you make. Client results on this site belong to one client each.
Your ads already bring people in. Find out where they leave.
Book the audit on WhatsAppPrefer email? madhurmarketing.ai@gmail.com