For brands and creators who sell in DMs

Your DMs are full. Your calls are not.

Someone asks "price kya hai?" at 10 PM. By the time you reply, they have moved on.

Try it on your niche

See one DM go all the way to paid. No form, no sign up.

Rather see it on your own chats? Send 20 real DMs for the free DM Test, same day.

Strong Days FitnessInstagram DMExample
  1. DM
  2. Reply
  3. Follow up
  4. Call
  5. Paid

Who it's for

Made for brands and creators with real DM volume. Not for everyone.

The Revenue Desk is a managed DM sales desk for brands, coaches and creators in India. My trained team replies, qualifies and follows up every lead inside your own WhatsApp and Instagram, and every money decision stays with you. It suits brands selling products or services with 15+ new DMs a day, and coaches and creators with a program of ₹10,000 or more and 15+ new DMs a day.

For you if

  • You sell products or services, or a program or course of ₹10,000 or more
  • You get 15 or more new DMs a day across Instagram and WhatsApp
  • Leads ask the price, then go quiet
  • You want the final yes on money kept with you

Not for you yet if

  • You sell a program under ₹10,000
  • You get fewer than 15 new DMs a day
  • You want a chatbot tool to run on your own
  • You want a promised number of sales

Not there yet? The free Script Vault is made for this stage.

Why THA is different

A desk, not a chatbot. Your yes on every rupee.

Comment to DM tools are common now. Where sales slip is after the DM: the price question, the quiet lead, the follow up nobody sends. That is the part we run with you.

  1. People send, AI assists

    A trained person on my team sends every reply inside your own Instagram and WhatsApp, with AI helping draft. No password shared.

  2. Your yes on every rupee

    Price, discounts, EMI and payment links wait for your approval. Nothing about money goes out without it.

  3. Two questions before the price

    Buyers are qualified before the number, so the right ones stay in the chat and you see who is serious.

  4. A follow up rhythm with an end

    Day 1, 3 and 7, until they reply or say stop. No one is chased forever.

  5. One lead list at 9 AM

    Who is hot, who went quiet, and where each conversation started. In a sheet you own.

Three ways to handle your DMs

  • Reply yourselfFreeIt costs your evenings, and leads wait while you coach.
  • A chatbot toolA monthly software billYou build it, test it and watch it yourself.
  • The Revenue Desk₹14,999 a monthPeople send, AI assists. Money waits for your yes.

See it work

Three short clips. Watch the desk work.

A lead taps a button and gets a reply. A money question comes to you. A quiet lead gets one polite follow up. This is a demo account, so names and prices are made up. The steps are the ones your desk runs. Your screens may look a little different.

A lead taps. The AI replies.

She asks the price at 10 PM. The AI says it is an AI, gives 3 tap buttons, and answers with words you approved.

Read the chat
  1. Riya: Hi! Is batch ka price kya hai?
  2. AI assistant: Hi Riya! Main Ananya ki AI assistant hoon. Kya dekhna chahogi? Buttons: Price dekho, Batch timing, Call book karo.
  3. Riya taps: Price dekho
  4. AI assistant, answer you approved: ₹4,999 for 8 weeks. 3 live workouts a week. Diet plan, made for you. Next batch starts 2 Nov. Button: Seat book karo.
  5. Riya: Super, abhi book karti hoon.

Money talk comes to you.

She asks for a discount. The AI stops and hands the chat to you. You tap Take over and reply yourself.

Read the chat
  1. Riya: Fee theek hai. Main aur meri sister dono join karein toh discount milega?
  2. AI assistant: Achha sawaal! Discount ki baat Ananya khud karengi. Bas ek minute.
  3. Your inbox: Money question. The AI stopped here. You tap Take over and the AI pauses.
  4. Ananya, you: Riya ji, dono ke liye ₹500 off each. Aaj book karein?
  5. Riya: Done! Abhi book karti hoon.

A quiet lead gets one follow up.

Riya said yes to updates. A day goes by with no reply. WhatsApp asks for a Meta approved template, so the follow up uses words you signed off. You mark Paid.

Read the chat
  1. AI assistant, Monday: Batch 2 Nov se hai. Updates yahin WhatsApp pe bhej doon?
  2. Riya: Haan, bhej do. Soch ke batati hoon.
  3. 24 hours later: No reply yet.
  4. Day 1 follow up, Meta approved template: Hi Riya, 8 week batch 2 Nov se shuru hai. Koi sawaal ho toh yahin reply karo. Messages band karne ke liye STOP likho.
  5. Riya: Haan! Abhi pay kar diya.
  6. You: Tap Mark paid. Riya shows as Paid in your 9 AM report.

Want to see it on your own chats? Send 20 real DMs for the free DM Test, same day.

Tap through it

See it work. The AI answers, your team stays human.

Three everyday chats. Tap Play workflow, or tap each step. Watch for step 4: the moment the AI hands the chat to a real person on your team.

Illustrative demo, sample names.

Demo 2 · Instagram DM · Career coach

A lead from a reel, then a voice note from the coach.

karan.codesReplied to your reelInstagram

  1. 1Lead says hi

    Karan replied to your reel

    Karan

    Hi, interested in your course

    7:12 PM

  2. 2AI asks 2 questions

    AI assistant

    Hi Karan! I am Meera’s AI assistant. Two quick questions so Meera can guide you well. What would you like help with?

    7:12 PM
    Karan

    Moving from sales into a product role

    AI assistant

    Got it. And when would you like to start?

    Karan

    Next month, ideally

    7:14 PM

  3. 3Lead saved, call offered

    Lead saved to your sheet

    • Karan, from a reel reply
    • Goal: move into a product role
    • Start: next month
    AI assistant

    Thanks Karan. Meera offers a free 15 minute intro call. Tue 7:30 PM or Thu 8 PM? Or Meera can send you a short voice note.

    7:14 PM
    Karan

    A voice note sounds good 🙂

    7:15 PM

  4. 4Meera takes over

    A person takes overHanded to MeeraThe coach replies in her own voice
    Meera, coach0:42Voice note from Meera7:40 PM
    Karan

    Just heard it. Thursday 8 PM works for me!

    7:52 PM

AI: asks 2 questions and saves the lead. Your team: Meera sends a personal voice note.

Demo 3 · Email · Interior studio

A quiet quote, one gentle follow up, then a price talk.

Ritu MalhotraYour 2BHK quoteEmail

  1. 1Quote sent, no reply

    Aditi, founder

    Your 2BHK quoteHi Ritu, the quote for your 2BHK is attached. Happy to walk you through it.

    Quote_2BHK.pdfMon 11:10 AM

    2 days. No reply yet.

  2. 2AI checks your rule

    Checking what you approved

    • Quote sent Monday, no reply in 2 days
    • Your rule: one gentle follow up after 2 days
    • Follow up words: approved by Aditi

  3. 3AI sends one gentle note

    AI assistant

    Re: Your 2BHK quoteHi Ritu, just checking the quote reached you. If any line is unclear, I am happy to help, or Aditi can walk you through it on a short call. No rush at all.Studio Kaaru’s AI assistant, writing for Aditi

    Wed 11:10 AM
    Ritu

    Thanks for checking. Honestly the price is more than we planned. Any flexibility?

    Wed 2:35 PM

  4. 4Aditi takes over

    AI assistant

    Thank you Ritu, that is a fair question. Aditi talks about price herself, so she will write to you today.

    Wed 2:35 PM
    A person takes overHanded to AditiMoney talk always goes to a person
    Aditi, founder

    Hi Ritu, Aditi here. Thank you for being honest. We can keep the design and pick a lower cost finish for the wardrobes. Can I call you at 6 PM?

    Wed 3:05 PM

AI: notices the quiet quote and sends one gentle follow up. Your team: Aditi talks price herself.

Want to see it on your own chats? Try the free DM Test, or see the Revenue Desk price.

Tool vs Desk

A tool gives you software. My team does the work.

Many DM tools let you approve replies too. So the real question is simple: who does the work every day?

A DM tool compared with the Revenue Desk
QuestionToolDesk
Who repliesYou or your team, inside the software.My trained team, inside your own Instagram and WhatsApp.
Who follows upYou set reminders and remember to send them.We do, on Day 1, 3 and 7, until they reply or say stop.
Setup time on youYou build the flows, write the replies and test them.An audit, then you switch it on. We test it with you before it meets a lead.
Instagram comments to DMYou set the keyword, the reply and the flow.When a comment turns into a DM, we carry the chat from there.
Who checks every replyYou, when you find the time.A person on my team sends each reply. Fees and refunds wait for your yes.
What you pay forSoftware. The work stays with you.The work done: replies, follow ups, a lead list you own and a 9 AM report.

Run by Madhur Tyagi. 8+ years, 25+ brands, since 2017. Check your fit in 3 taps

Try it

Pick your niche. Watch one DM reach paid.

ExampleFitness coach
  1. DM
  2. Reply
  3. Follow up
  4. Call
  5. Paid

Hi, 12 week program ka process kya hai? 💪

AIHi Priya! Har hafte check in aur aapka apna plan.

AIGoal kya hai: weight, energy ya strength?

weight. par thoda mehenga lag raha hai

AIHaan ji, samajh sakti hoon.

AIPehle 15 min ki free call pe plan dekh lo. Fit lage tabhi join karna.

sochke batati hoon 🙏

AIBilkul Priya, koi jaldi nahi.

Next day · Day 1 follow upAIGood morning Priya! Koi sawaal ho toh bata dena.

kal call kar sakte hain?

AIEk min, owner se time pooch leti hoon.

Owner said yes

MadhurPriya ji, main khud call pe baat karta hoon. Kal shaam 7 baje theek?

haan ji 👍

Call bookedTue, 7:00 PM
Payment received ✓Marked by the owner

Example with made up names. Not a live AI and not connected to any WhatsApp.

Every morning

Your 9 AM report. Yesterday in one message.

What came in, what moved, and what needs your yes. On your WhatsApp at 9 AM, every day.

Revenue Desk9:00 AMExample

9 AM report (Example)

Yesterday

  • DMs answered14
  • Follow ups sent9
  • Calls booked3
  • Payments marked2

Owner approvals waiting1

Example report. Numbers are made up to show the format.
Check your fit in 3 taps

Your dashboard

Your own dashboard. See where the money came from, at a glance.

Open one private link on your phone or computer. No app to install, no login to remember.

See the money the desk helped close this month, today's DMs and follow ups, and the questions waiting for your yes.

  • View access: you can see everything, nothing can be changed from it.
  • Your access, your call: remove it any time.
Sample client dashboard on a phone: money closed this month at the top, desk fee beside it, a monthly target bar, and the questions waiting for the owner's yes
Sample view. Your numbers come from your own DMs.

What you get

A managed DM sales desk. People send, AI assists.

The Revenue Desk is a managed DM sales desk for brands, coaches and creators in India. It runs inside your own WhatsApp Business, Instagram and Facebook accounts. You switch it on and add my team with access you can remove any time. People send, AI assists: we reply and follow up on Day 1, 3 and 7, and fees and refunds wait for your yes. A person checks it every week.

  • Your own assistant

    In your own accounts. People send, AI assists.

  • A 20 message test

    Before it meets a lead. In Hinglish, the way your followers write.

  • Follow ups on Day 1, 3 and 7

    For every lead who wrote to you, until they reply or say stop.

  • One lead list

    Every lead we handle, in a sheet you own.

  • Your yes on money

    Fees and refunds wait for you. A 9 AM report every day.

The screens, up close

Tap any screen to open it full size. Demo account, names and prices made up.

Demo screen of a WhatsApp chat with a business account: a lead from an Instagram ad asks the price, the AI assistant replies in Hinglish with 3 tap buttons, then shares the fee and a Seat book karo buttonDemo, names illustrative
What your customer sees: tap buttons, then a booking button.
Demo screen of the team inbox on a laptop: chats tagged New, Interested and Paid, an open chat with an orange Take over button, and a side panel with an approved follow up template and the daily sheetDemo, names illustrative
What you see: every chat, its tag, and a Take over button.
Demo card with 4 steps: an ad or post, the customer taps a button, the AI replies and follows up, you take over for money talkDemo, names illustrative
How it works, in 4 steps.

How it works

Three steps. You approve each one.

  1. 1

    Audit

    Someone from Madhur Tyagi's team will contact you to start.

  2. 2

    Set up and test

    You switch it on, we test it. In your own accounts, no password. The 20 message test, with you.

  3. 3

    The desk runs daily

    Follow ups, lead list, 9 AM report. Take over any chat, any time.

Step 2, day by day: set up in about 7 days

  1. Day 1

    Connect

    You add my team to your own WhatsApp Business and Instagram, from your own settings. No password.

  2. Day 2

    Teach

    We write the answers you approve: fees, timings, and what to say when the AI is not sure.

  3. Day 3

    Buttons and follow ups

    We set your tap buttons. Follow up messages go to Meta for approval, as WhatsApp asks after 24 hours of silence.

  4. Day 4, 5

    The 20 message test

    With you, in Hinglish, the way your followers write. We fix every reply you do not like.

  5. Day 6

    Your controls

    You try the Take over button, the pause switch and your lead sheet yourself.

  6. Day 7

    Live on real leads

    The desk starts. Your 9 AM report comes the next morning.

Meta's approvals can take longer. If a day moves, we tell you that day.

Your Company Brain

The notebook your star employee writes before leaving.

But nobody has to leave. We write it with you now. Your team and your WhatsApp agent answer from it.

How a Company Brain works. Your head, full of answers nobody else can read. We write them down once, with you, into one Brain doc: your rules, prices and tone. Then every reply, from your team and your WhatsApp agent, gives the same answer.Your headFull of answers,but nobody can read it.we write it downOne Brain docYour rules, prices, tone.Written once, with you.everyone reads itEvery reply,same answer.Your teamYour WhatsApp agent How a Company Brain works. Your head, full of answers nobody else can read. We write them down once, with you, into one Brain doc: your rules, prices and tone. Then every reply, from your team and your WhatsApp agent, gives the same answer.Your headFull of answers,but nobody can read it.One Brain docYour rules, prices, tone.Written once, with you.Every reply,same answer.we writeit downeveryonereads itYour teamYour WhatsApp agent

Today, your answers live in your head and in one staff phone.

When that person is busy or leaves, customers wait or hear the wrong price.

How much lives in your head?

5 taps. Nothing is saved.

Your prices
Discount replies
Refund rules
Your tone
Who handles what

Tap one answer on each line.

What goes in

  • RulesHow you sell, step by step
  • PricesEvery fee you approve
  • FAQsReal questions, your answers
  • ToneYour words, your style
  • Who handles whatWhich chats come to you
  • Offers and policiesRefunds, delivery, discounts

What you get

  • Same answer, every time.
  • New staff learn in days.
  • No made up prices from your agent.
  • Your evenings come back.

Before and after

BeforeWith your Brain
“Let me ask sir and come back.”The answer is already written.
Three staff, three refund rules.One rule, written once.
Your phone rings at 11 PM.Your evening stays yours.

Safe and secure

  • You own it. Export or delete any time.
  • It reads what we agree. Nothing more.
  • It answers from your rules. No guessing.
  • Money, complaints and private data go to a person.
  • A log of every change, and a check each month.
  • NDA on request.

Price

Included in your setup.

Your Brain, you own it. If you leave, it goes with you. We refresh it each month inside your desk.

8+ years, 25+ brands, since 2017.

Ask Madhur about your Brain

Opens WhatsApp. Nothing is sent until you tap send.

Not ready to talk? Take the free Leak Check

After setup

We stay till your team uses it. 30 days, side by side.

A desk helps you when your team uses it every day. So going live is not where we stop. For 30 days after setup, we stay with your team until replying fast feels normal.

  • 1

    30 days after setup

    It starts the day the desk goes live on real leads. It is an optional add-on after setup, ₹9,999 one time. You choose it if you want us beside your team.

  • 2

    A weekly reply time check

    Once a week we check how fast your team replies to new leads. You get the number, in plain words, the same day every week.

  • 3

    Help until it is a habit

    We sit with your team, answer their questions and fix any reply they find hard. Then we step back, once replying is part of their day.

We share the real number every week, good or bad. Reply time depends on your team, and our job is to help them get there.

Straight talk

What I promise. What I don't.

I promise

  • Every lead who writes gets a reply from my team.
  • A 9 AM report on your WhatsApp
  • Nothing about money without your yes

I don't promise

  • A fixed number of sales or calls
  • Results by a date
  • An assistant that pretends to be you

You stay in control

What the AI never does. What you can always do.

The AI answers simple questions and follows up with words you signed off. Anything about money, a new contact or a post waits for you. These rules are the same for every client.

The AI never

  • Pay or spend. No orders, no ad spend, no transfers.
  • Message new people without your yes. It replies to people who wrote to you.
  • Send a follow up to anyone who did not say yes to updates.
  • Post, comment or share a story without your yes.
  • Claim to be human. Ask it, and it says it is an AI assistant.
  • Give medical, legal or money advice.
  • Ask for or store card numbers. Payments go through your own payment link.
  • Promise a discount, refund or result you did not approve.
  • Share one customer's details with another.

You can always

  • Take over any chat, any time. The AI pauses.
  • Pause the desk from your own settings, without asking us.
  • Read every chat. They stay in your own inbox.
  • Keep your number, your chats and your lead sheet. They are yours.
  • Remove my team's access from your settings, any time.
  • Ask us to delete your data. It is done within 15 days.

Read every rule on the Trust page, with 10 test chats shown word for word.

Price

Clear prices. Your audit fee comes back.

The math: on a ₹15,000 program, one lead who would have gone cold and then joins covers a month of the desk. I don't promise that sale. The math is yours to check.

  1. Step 1

    Audit

    ₹9,999

    Credited in full to your setup if you go ahead. If we do not find 3 fixable leaks, your ₹9,999 comes back.

  2. Step 2

    Setup

    ₹19,999

    One channel, tested with you in your own accounts. ₹4,999 per extra channel.

  3. Step 3

    Monthly desk

    ₹14,999 a month

    Follow ups, lead sheet, 9 AM report, weekly answer check.

Founding offer: 3 seats at ₹9,999 a month until 30 Nov · 3 of 3 left

Founding offer

Founding clients 1 to 3: ₹9,999 a month for 3 months, then ₹14,999. The offer ends on 30 November 2026, or sooner when all 3 places are taken. Then it comes off this page.

If we don't reply to every lead within 5 minutes, you don't pay for that month.

9 AM to 9 PM, all 7 days. Night messages get a reply by 9:30 AM.

  • You approve every money message.
  • Cancel monthly. No lock in.
  • Remove my team's access from your own settings, any time.
Check your fit in 3 taps

Three questions, then WhatsApp. Madhur replies himself.

Need more than DMs?The THA Agent Desk adds quotes, forms, email and calls on top of this desk.Growth Desk ₹34,999 a month, by application. See the Agent Desk

Safety CardHow this agent stays safe

  • Clear rules. It never pays, never claims to be human and never gives medical, legal or money advice.
  • Your yes, every time. Anything that spends money or messages new people waits for you.
  • Pause switch. Stop it from your own settings, any time.
  • Every chat saved. Read every reply in your own inbox.
  • Data deleted on request. Within 15 days of your ask.
Read the THA Trust Layer: rules, data and 10 real test chats

Who runs your desk

A human, with AI as the helper.

Madhur Tyagi, The Human Algorithm. DM automation since 2018. 8+ years, 25+ brands, since 2017.

Work behind this desk

  • Coaches and creators

    DM flows, built for them

    Freelance DM automation builds for multiple clients. 15+ coaches and creators worked with.

  • Campaigns for clients

    ₹1Cr+ in ad spend

    Managed across 9+ clients, plus a ₹15 lakh launch campaign for Evocus H2O.

  • White label

    For an agency partner

    Flows and campaigns delivered under the agency's own name, for their clients.

  • A D2C fragrance brand

    • 3.5x+ROAS for 6+ months
    • 35%lower CPL
    • 2K to 47Kon Instagram

No logos, no big claims. Ask Madhur about any of this on WhatsApp.

Will my followers know it is AI?

People send every reply, with AI helping my team draft. When someone wants you, the chat comes to you.

Do I lose control of my DMs?

No. It runs in your own accounts. Take over any chat or switch it off whenever you want.

Does it work in Hindi and Hinglish?

That is why we run the 20 message test, in the language your followers use.

Do you need my passwords?

No. I never ask for a password. You switch it on and add my team from your own Meta settings, with access to messages and nothing else. You can remove our access any time.

See where your DMs lose people.

Three quick taps, then one WhatsApp message. Madhur replies himself.

Fit check: 3 taps

1. What do you sell?
2. New DMs a day, Instagram and WhatsApp together?
3. Who replies to your DMs today?

Not ready yet? Start free: the free DM Test, the free Leak Check, free WhatsApp reply scripts, or how coaches get clients from Instagram DMs.

Want to be on video every week without a shoot? See AI Avatar as a Service, done for you with your own face and voice.

Compare the Revenue Desk with every other offer and price