The Taste Test Loop: how we check AI before a customer sees it.

Why we check

AI can write quickly. It can also sound flat, get a detail wrong or miss the person. A quick check by a human catches most of it.

At THA, a human approves what a customer sees. That is the rule behind everything on this page.

The four steps

Use the same loop every time:

• Draft: write a draft version with help from a tool.
• Check: a person reads it against a short checklist.
• Fix: change what does not pass, and check again.
• Learn: write one line about what you would do differently next time.

Pick a check and copy it

Choose what you are checking, copy the questions, and use them on your own work.

Two habits that make it work

Common questions about the loop in teams

A worked example of the loop on a customer message

This is an illustration. A customer writes: “I ordered two days ago. Where is my order?”

The draft was not wrong, but it was thin. The check made it useful.

Building your own checklist

A good checklist is short. Five to seven items, each answerable with yes or no. Here is a starter you can adapt.

• Does it answer the question that was asked?
• Is every fact true and checked?
• Does it sound like us?
• Is there one clear next step?
• Would the customer feel respected?
• Are links working on a phone?
• Is anything promised that we cannot back?

Add or remove items as you learn. Review the list monthly.

The four seat review we use for bigger pieces

For larger pieces such as a page or a guide, we add four reviewers, each looking through one lens: the owner who asks if it helps the business, the designer who checks the layout and images on a small phone, the quality checker who tests links, tools and facts, and the brand guard who checks voice and rules. Each gives a score out of ten. Anything under nine goes back to Fix.

You do not need four people. One person can read the piece four times, once for each lens, ideally on a different day.

What the loop does not do

The loop reduces mistakes. It does not remove them. It does not promise outcomes. It gives you a way to catch problems before customers do and to learn from each one. Honesty about this is part of the loop.

A 7 day action plan

A seven day way to try the loop with your own work.

1. Day 1: write down your current way of checking work.
2. Day 2: write a five line checklist.
3. Day 3: swap a draft with someone.
4. Day 4: fix what they flagged.
5. Day 5: record one lesson.
6. Day 6: run the loop on a second item.
7. Day 7: review your lessons and update the checklist.

A checklist before you start

• Is the checker a different person?
• Is the checklist written down?
• Do we fix before we publish?
• Do we record lessons?
• Do we review weekly?

Mistakes brands make here

1. Checking your own work just.
2. Skipping Fix when in a hurry.
3. Not writing lessons down.
4. Making the checklist too long.
5. Forgetting to update it.

What the Taste Test Loop is

The Taste Test Loop is how we check work before customers see it. It has four steps: Draft, Check, Fix, Learn. We borrowed the name from the kitchen. A good cook tastes the food before it leaves the pass.

This page describes our own process, not a guarantee of results.

The four steps

The person who checks is not the person who made it. A fresh pair of eyes catches what the maker misses.

What the Check looks at

• Does it sell or help, and is it clear what the reader should do?
• Does it work on a small phone screen?
• Are the links working and the facts sourced?
• Does it sound like a person and follow our brand voice?
• Is anything promised that we cannot back?

Why a human stays in the loop

AI can write fast, but it can also be wrong or sound flat. A human reads the result, decides what goes out and owns the answer. That is how we keep an AI that feels human and keeps improving.

How the learning is recorded

We keep a lessons log. Each time a check fails, we write a short note: what went wrong, what we changed, what we will do next time. Over weeks this note becomes a better checklist. We also send a weekly report so the work is visible.

We do not publish numbers about it here because we do not have verified ones to share.

You can use the loop too

1. Draft your next message or post.
2. Ask someone else to read it with three questions: is it clear, is it true, does it sound like you?
3. Fix what they flag.
4. Write down one lesson.
5. Repeat.

What this guide does not promise

It does not promise sales, income or results. It describes how I work and what you can expect.

Written by Madhur Tyagi, founder of The Human Algorithm. 8+ years, 25+ brands, since 2017.

Scope note: Scripts and plans are examples, not a promise of results. Nothing on this page is sent unless you press the WhatsApp button. No outside facts or rates are quoted.