Personal branding for founders in IndiaOne hour a month. Your stories, in your voice.
You talk to us for an hour. We write a month of posts from what you said. You read each one before it goes out.
Free, no pressure. WhatsApp opens with a note ready. Madhur replies the same day.
Quick answer
Founder Voice is personal branding for founders, coaches, doctors and consultants in India. Once a month you tell us your stories for an hour. A writer on our team turns them into posts, carousels and short video scripts, and you approve each one. AI handles the transcript. People do the writing.
By Madhur Tyagi, founder of The Human Algorithm. 8+ years, 25+ brands, since 2017.
Dr Kavya has fixed teeth in Pune for fourteen years.
She can tell which patient is scared before they sit down. Her last post went up in March.
It said “Smile brighter this season! Book now.” The scared patients, the ones searching “gentle dentist Pune” at 11 at night, scrolled right past. Nothing in that post told them she was the one they wanted.
Dr Kavya is an example we made up. We hear this story from real founders every week.
Who is it for?
People who do good work, have stories worth telling, and no time to write them.
- Founders. People want to hear how you built it from you, not from your logo. Ask how it works for founders
- Coaches. Students should feel how you teach before they pay. Ask how it works for coaches
- Doctors. Patients pick the doctor who explains. We never write claims or share patient details. Ask how it works for doctors
- CAs, lawyers and consultants. Your thinking is what clients pay for. Posts let them see it. Ask how it works for consultants
Not for you if you want posts to go out without reading them, or someone to promise followers.
What we believe
Four rules we write by
- People, not algorithms.We write for the one person reading on their phone at night. Likes come second.
- Stories over hacks.A posting trick stops working in a month. The day you lost your biggest client still works in five years.
- Your voice, never a clone.We will never build a fake you that talks for you. Every line starts with something you said.
- Show up every week.Post on the same day each week and people know you are still there.
Tap through it
What happens in your one hour?
Six stops. Tap Next.
Minute 0
A small win from this month
We start easy. The win you almost forgot to mention is often the post people save.
You talk. We listen.Minute 10
The story friends ask you to retell
Where were you, who was there, and what changed after. We ask, you tell it like you would at dinner.
You talk. We take notes.Minute 25
A mistake, told plainly
What went wrong, what it cost, what you do differently now. People trust a founder who owns a mistake.
You talk. We ask why.Minute 40
What clients keep asking you
Any question you have answered twice is a post someone is searching for tonight.
You answer. We collect.Minute 50
One view you hold that others do not
Said kindly, this is the part that sounds most like you.
You say it. We shape it.Minute 60
Done. Back to work
That is your part for the month. Later you spend a few minutes on WhatsApp reading drafts.
You leave. We write.
Step 1
What does a post in your voice look like?
One made up founder, three posts from the same week. Every after post starts with a line he said on his story chat. Your words, not ours.
RRohan, runs a 12 person CA firm in Jaipur.
An example founder. Not a real client.
Before: written for the algorithm
Tax season is here! Contact us today for all your tax needs. #tax #CA #finance
After: the same week, in his voice
A man walked into our office in 2019 with a shoebox of receipts. He had not slept in two days. We did not fix his taxes that morning. We made him tea. Then we sorted the box together, one slip at a time. Half my job is numbers. The other half is helping people sleep at night again. If your shoebox is sitting somewhere, start with one receipt. Then call someone.
From his story chat: “Honestly the tea did more than the filing that day.”
Before: written for the algorithm
5 tips to save tax this year! Follow for more tips. 💰
After: the same week, in his voice
The question I hear every March: “Is it too late to save tax?” Here is what I tell my own cousins. Yes, a little late. No, not too late. Three things still work this month, and one thing I would never rush, even if an agent pushes you. Ask me which one in the comments. I will answer each person myself.
From his story chat: “My cousins call me every March. Same question, every year.”
Before: written for the algorithm
We are hiring! DM for details. #hiring #jobs
After: the same week, in his voice
Last week Pooja caught a mistake that three of us missed. She is 23 and has been with us four months. Nobody told her to check that file. She checked anyway. We need one more person like her. If you check things nobody asked you to check, write to me. Tell me about a mistake you caught.
From his story chat: “She asked one question nobody asked. Saved the client a notice.”
What does your voice sound like?
Six taps. You get your voice type, 3 post ideas from your answers, and the path that fits you.
Free · 6 questions
The Founder Voice Test
The test needs JavaScript. Turn it on, or try the free Growth Leak Check at the bottom of the page.
Three ways to start
Which path fits you?
All three have the monthly story chat, a writer who uses your words, and your yes on every post.
Your match
Voice Start
Pick this if you want to start small and keep going.
- A 60 minute story chat each month
- Written posts for one platform
- Fixed posting days
- Your story map to keep
Your match
Story Month
Pick this if you have no time, or never know what to say.
- A 60 minute story chat each month
- Posts and carousels for 2 platforms
- Fixed posting days
- Notes on how to answer the comments you get
Your match
Founder Voice Plus
Pick this if your people watch video and you want Madhur in the loop.
- Everything in Story Month
- Short video scripts with a simple shot list
- A month end note: what people said back
- A 20 minute monthly review with Madhur
Price: Madhur tells you on the free story chat, before you decide anything. Not sure which one? The Voice Test picks for you.
A typical month one
What happens after you say yes?
- Day 1You send the WhatsApp note. Madhur replies the same day with two or three times.You1 min
- Days 2 to 5Free 20 minute chat with Madhur. You leave with 3 post ideas and the price.You and Madhur20 min
- Week 1Your story chat. We ask, you talk.You and your writer60 min
- Week 2All drafts reach you on WhatsApp in one batch. Change a word, cut a post, or say yes. You approve every post.Youa few min
- Weeks 2 to 4Posts go out on your fixed days. We note what people ask in the comments.Our team0 min
- Day 30A short note: what people said back, and which story to tell next month.Our team0 min
Your time: about 90 minutes in month one, about an hour a month after that.
Who is behind it?
People trust a person before they trust a company page. You already have the stories. I help you tell them on the days you are busy.
Madhur Tyagi, founder, The Human Algorithm. 8+ years in growth, 25+ brands, since 2017. See selected work
Sent by hand
The Founder Voice Playbook
The questions we ask on every story chat, and how one story becomes a week of posts. It is not on the site. Tell us what you do in one line and we send it.
Or ask by email.
Questions people ask
What is a personal branding service for founders?
It helps a founder show up online as a real person. In Founder Voice you talk to us for one hour a month. A writer on our team turns what you said into posts, carousels and short video scripts in your words, and you approve every piece before it goes out.
How much of my time does it take?
One hour a month for the story chat, plus a few minutes on WhatsApp to read drafts and say yes. Month one takes about 90 minutes because of the free intro chat. Nothing to prepare, no scripts to learn.
Do you use AI to write my posts?
AI makes the transcript of your story chat and sorts it, which saves our writers hours. A person writes and edits every post from your own words. We never build a copy of your voice that talks for you.
Do you promise followers or leads?
No. Nobody honest can. We promise the work: we listen, write in your words and help you post on the same days every week.
Which path should I pick?
Take the free Voice Test and it will suggest Voice Start, Story Month or Founder Voice Plus from your answers. Or ask on the free story chat and we will tell you what fits.
Who owns the posts?
You do. Your stories, your posts and your story map stay yours, even if you stop.
Before you tap
- “I have no time.”
- One hour a month. Plus a few minutes on WhatsApp to say yes.
- “It won't sound like me.”
- Every line starts with something you said. If a post does not sound like you, we rewrite it, at no extra cost.
- “So AI writes it?”
- AI types up the call. A person writes every post.
- “What does it cost?”
- Madhur tells you on the free chat, before you decide. If it is not a fit, he will say so.
We promise the work, never the numbers. Anyone who promises you followers is guessing.
Start with a free 20 minute story chat
Tell Madhur what you do and one story you like telling. He will tell you straight if Founder Voice fits.
WhatsApp opens with a short note ready. Nothing is sent until you tap send. Prefer email? Write to us.
What happens after you tap
- You tap send. The note is already written.
- Madhur replies the same day with a few times that suit you.
- 20 minutes together. 5 on what you do, 10 on one story, 5 on your 3 post ideas and the price. The ideas are yours even if you never sign up.
Not ready to talk? Start free.
Dr Kavya and Rohan are made up examples, based on many real conversations. The photo is of Madhur. The Human Algorithm. is a growth and automation practice in New Delhi, founded by Madhur Tyagi. 8+ years, 25+ brands, since 2017.