Christmas to New Year:a 5 day DM launch plan for coaches.
Five days, one job each: warm your list, reply the same day, make one offer, follow up once with something new, then close with one next step. Copy the scripts, change the names, and send them from your own phone.
By Madhur Tyagi
· 7 min read · Facts checked 8 Nov 2026
Quick answer
What is a 5 day DM launch plan? Five days after Christmas, one job each. Day 1 warms your list. Day 2 answers every reply the same day. Day 3 makes the offer to people who replied. Day 4 sends one follow up with something new. Day 5 closes with one next step and reads the quiet chats. You need a list, a calendar and a sheet. You do not need a new tool.
In short, for busy readers and AI answers
- Who?
- Indian coaches who sell a group program, a cohort or 1:1 calls.
- When?
- Start the day after Christmas, Saturday 26 December, and finish by New Year’s Eve, Thursday 31 December. Move the days if your calendar says so.
- Biggest leak?
- A list nobody warmed up, a reply that waited a day, and an offer with no next step.
- Cost?
- Replies inside a customer’s 24 hour service window are free on Meta’s pricing page. This article quotes no rupee rates.
- Next?
- Make your list today. Then copy the Day 1 message.
Key takeaways
- Warm your list before you make any offer.
- Answer every reply the same working day.
- Make one offer to the people who replied, not to everyone.
- Follow up once, with something new. Then stop.
- Close with the program, the start date and one next step.
Why plan five days after Christmas
A launch that runs for five days gives you a rhythm. Without one, most coaches send a few messages on the busy day, nothing on the quiet day, and then wonder why the chats went cold. A short plan with one job per day keeps the work small enough to finish.
I do not have data on how your audience’s week will look, so treat these days as a plan you adjust, not a forecast. The order matters more than the dates: warm, reply, offer, follow up, close.
Day by day: what to do and what to say
Each day has one job and one script. The scripts use example names and an example program. Change the name, the program and the details before you send anything.
Day 1, Saturday 26 December: warm the list
Open your sheet and list everyone who asked about your program in the last year, booked a call, or said keep me posted. Then send a short check in to the people you know well. Do not pitch yet.
Day 2, Sunday 27 December: reply the same day
Every reply gets an answer on the same working day. If a reply asks a question you cannot answer yet, say when you will answer it. A quiet reply is a lost chat.
Day 3, Monday 28 December: make the offer to warm replies
Make the offer to people who replied on Day 1 or Day 2, and to no one else. Put the program, the start date and the next step in one message. Do not add urgency that is not real.
Day 4, Tuesday 29 December: one follow up with something new
Two short follow ups are the most I would send. Each one needs something new in it: a checklist, an example reply, or a question. A reminder with nothing new in it reads as pressure.
Day 5, Wednesday 30 December: close and read the quiet chats
Close each open chat with one next step. Then read the quiet chats and write one reason for each: no answer, price, timing, or wrong fit. That list is the most useful thing you will have after the five days.
New Year’s Eve, Thursday 31 December: replies
Use the last day for replies to people who wrote back or asked a question. Do not send new offers unless someone asked for one.
The five day planner
Tick each task as you finish it. The planner runs in your browser and stores nothing. The button at the end sends your count to Madhur, so he can tell you what to fix this week.
Your five day checklist
Your count
0 of 15 done
Start with Day 1. Warm the list before anything else.
Next task: Wrote the list of people who asked, booked or said keep me posted
Madhur reads the count and tells you which day to fix this week.
What Meta’s rules mean for these messages
I read Meta’s WhatsApp Business platform pricing page on 8 Nov 2026. Four points matter for this plan:
- Service messages are free, and so are utility messages you send in reply to a user.
- When a user messages you, a 24 hour customer service window opens. Replies inside it are free, and each new message from the user resets the window.
- When a user messages you from an ad that clicks to WhatsApp, or from a Facebook Page call to action button, Meta says your messages are free for 72 hours.
- Messages to people who never wrote to you are charged by category and market. I did not check the rupee rate table, so this article has no rupee figure.
Keep the plan inside the window where you can. Write to people who asked to hear from you. A message to someone who never wrote to you is a different kind of message, with its own cost.
Three mistakes that stall a launch
The plan fails in the same three places. Sending the offer to people who never asked for it. Letting a reply sit until the next day. Adding a new offer every day, so no single message has a clear next step.
What this plan does not promise
This plan does not promise sales, and nobody can promise them for you. It gives you a calendar, scripts and a way to read the quiet chats. What you do with the replies is the part that counts.
Questions about the five day DM plan
Do I need to send all five days?
No. Pick the days that fit your calendar and keep the order: warm list, reply, offer, follow up, close. Skip a day rather than send a message with nothing new in it.
Who should be on the list?
People who asked about your program, booked a call, or said keep me posted. A short list you can answer by hand works better than a long list you cannot answer.
Can I use the same scripts for a 1:1 program?
Yes. Change the offer line to the 1:1 times you have, and change the close to the call time. The order of the five days stays the same.
What if someone says the price is too high?
Do not argue in the chat. Ask which part of the program they want to change, then send the price in writing so you both see the same numbers.
Does the plan work over New Year?
Use New Year’s Eve for replies. Do not send new offers on the last day of the year unless someone asked for one.
What does WhatsApp charge for these messages?
Meta says replies inside the 24 hour customer service window are free, and the window resets with each message from the user. Messages to people who never wrote to you are charged by category and market. This article quotes no rupee rates, because none were checked.
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- On joining A welcome pack: 3 AI prompts and 5 chat scripts you can copy today.
- Monday A short script for your own chats. Ten minutes to try.
- Wednesday One real chat taken apart, names removed.
- Friday Human of the Week. A moment a customer felt seen.
Free. Takes ten seconds. Channel followers stay private. Leave any time.
The Sunday note
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I study AI, attention, human psychology and marketing. Every Sunday I send one idea and one script for your chats. Five minutes to read. Reply any time, I read every answer.
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Written by Madhur Tyagi, founder of The Human Algorithm. 8+ years, 25+ brands, since 2017.
Scope note: Meta’s message rules come from its WhatsApp Business platform pricing page, read 8 Nov 2026. The planner runs in your browser and stores nothing until you press the button. This is a planning guide, not legal or tax advice.
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