A 7 day follow up plan after a webinar or masterclass

You ran the masterclass. 140 people registered, 52 showed up, 3 bought on the spot. You feel a little flat.

Here is the thing. For most coaches, the live session is where the sale starts. The money often comes in the days after. Many people who will buy are still deciding. They need the replay, an answer to one question, or a nudge before the deadline.

A simple 7 day plan catches them. (Those numbers are a made up example.)

Who should get which message?

Split your list into three groups the moment the webinar ends.

• Stayed till the offer. Warmest. They heard the price.
• Joined but left early. Interested, but missed the important part.
• Registered but never came. Still interested enough to sign up.

Each group needs a slightly different message. Sending everyone "Did you enjoy the session?" is a common mistake. The people who never came did not enjoy anything.

What does the 7 day plan look like?

One message a day at most. Day 4 is a rest day on purpose. Nobody likes a message every single day.

What should the day 0 message say?

Send it within an hour of ending, while people still remember your face.

For those who stayed:

Thank you for staying till the end today, [name]. Here is the replay: [link]. The [program name] link is here if you want to join: [link]. Enrolment closes on [day], [date]. Any question, just reply here.

For those who missed it:

Hi [name], sorry we missed you today. Here is the replay: [link]. The useful part starts at [minute]. Watch that bit if you are short on time.

That last line helps. A 90 minute replay feels like homework. A timestamp feels doable.

Which day matters most?

Day 3, the personal check in. Not a template blast. A real message.

Hi [name], [your name] here. Did you get a chance to watch the session? If you are thinking about the program, I'm happy to answer anything here.

Sign it with your own name. Replies to this message are where most of the follow up sales start. Answer every reply yourself or have a trained person answer quickly. If someone says "too expensive" or "let me think", I have replies for both in too expensive and let me think about it.

Should the offer have a deadline?

Yes, and it should be real. "Enrolment closes Sunday at midnight." Then close it.

A fake deadline that keeps moving teaches your audience to ignore your deadlines. A real one gives people a reason to decide this week instead of "someday".

If you add a bonus for early joiners, make it something useful, like a 1:1 review call, and say when it ends.

What should you not do?

• Do not send the replay link with no context. Tell them which part to watch.
• Do not send three messages a day. People will mute you, and your next webinar suffers.
• Do not argue in the comments or the group. Reply to doubts privately.
• Do not keep selling after day 7. Close the doors, thank people, and move them to your regular content.

Why do people attend but not buy?

If the follow up does not move sales, the leak may be in the webinar itself. Too much teaching, a rushed offer or no clear next step. I covered those in people join your webinar but do not buy. And if the ads are bringing clicks but few sign ups, see my guide on ₹99 masterclass ads.

What should you do this week?

1. Write all 7 messages for both groups before your next webinar, in one sitting.
2. Set up the three way split in your registration list.
3. Block 30 minutes on day 3 to reply personally.

Want to find where your funnel loses people, from ad to payment? Take the free 2 minute Growth Leak Check.