Free Reply Score

Will your reply win the sale?

Paste the reply you send a buyer. Get a score out of 100, the exact fixes and a better reply to copy. Checked against 30 real Indian brands.

  • Free, no signup. Your text stays on your phone.
  • WhatsApp, Instagram, site chat or email. English or Hinglish.

Score my reply

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Try a sample:

What a low and a high score look like

Same question. Two replies. One sale.

Brand A7 / 100

Is the kurta set in size 38? COD to Delhi?

Dear Customer, thank you for contacting us. We have received your request and a ticket has been created. Our team will get back to you within 24 to 48 hours.

Ticket reply. No answer, no next step.
Brand B100 / 100

Is the kurta set in size 38? COD to Delhi?

Hi Priya, yes, size 38 is in stock at ₹4,699 and COD to Delhi is available. Order here: yourbrand.com/kurta-set
Want me to place the order for you right here?

Answer, price, link, one easy question.

The data behind the score

We asked 30 Indian brands one simple buyer question.

On 25 Oct 2026 and 26 Oct 2026, we asked 30 Indian D2C brands in beauty, fashion, food, home, jewellery and wellness a real question about a product on their site: is it in stock, and is COD available to Delhi. 25 got it by support email and 5 by site chat. We do not name the brands.

  • 11of 30 never replied
  • 7of 30 replied without answering the question
  • 8of 30 answered in full
  • 6of 30 shared a price or a buy link
  • 10of 25 emailed brands sent a ticket reply before anything else
  • 4site chats would not take a message without a phone number

Speed: 6 answers came within 5 minutes, all of them from bots. The other answers took 26 minutes to about 27 hours.

Early sample: 30 brands, messages sent 25 Oct 2026 and 26 Oct 2026, replies checked 26 Oct 2026, 11:34 PM IST. Some brands may still reply. More brands are being added.

How the score works

12 checks, built from real replies.

  1. Answers the questionUp to 30 points. Did the buyer get a yes, a no, a price or a date?
  2. Asks for a phone number before helpingUp to 25 points. Fine for an order problem, costly for a buyer who is just asking.
  3. Ticket style replyUp to 20 points. "We have received your query" tells a buyer to wait.
  4. Next stepUp to 12 points. One easy question back keeps the chat going.
  5. Sounds roboticUp to 12 points. Form letter phrases like "Dear Customer" and "kindly".
  6. Sends the buyer somewhere elseUp to 10 points. "Check our website" or "call us" makes them do the work.
  7. Slow promiseUp to 10 points. "24 to 48 hours" or "Monday to Saturday".
  8. Link to buy or bookUp to 8 points.
  9. Length for the channelUp to 8 points. A chat reply should fit on one phone screen.
  10. PriceUp to 6 points.
  11. Their nameUp to 3 points.
  12. Speed, if you tell usUp to 16 points.

The score runs on fixed rules, in your browser. We built them from the brand replies above and tested them on those replies. It is a guide to a better reply. It does not predict your sales, and we have not measured that.

Questions

Before you paste

Is the Reply Score free?

Yes. There is no signup. You see your score, the problems and a better reply right on this page.

Do you save what I paste?

No. The score is worked out in your browser. Your reply never leaves your phone or laptop.

Does it work for Hinglish replies?

Yes. It understands common Hinglish words, so a reply in Hinglish is not marked down for the language.

Which brands are in the data?

Indian D2C brands in beauty, fashion, food, home, jewellery and wellness. We asked each one the same kind of buyer question. We do not name them.

How is the score worked out?

12 fixed checks, each worth a set number of points. Answering the question matters most. Asking for a phone number before helping and ticket style replies cost the most.

Can you fix my replies for me?

Yes. Send Madhur your score on WhatsApp. For the full picture of where your leads drop off, take the 2 minute Growth Leak Check.

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