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How to explain your offer in one message.

When someone asks what you do, a long reply loses them. A clear offer message says who you help, what they get and the easiest next step, in two or three lines, and then offers the link. If a stranger cannot tell what you sell and what to do next, they leave without asking. Below is a free script that explains your offer in one short message, ready to copy, fill in and send yourself. It comes from the Growth Leak Check by Madhur Tyagi, an AI growth partner for founders, brands and creators, and founder of The Human Algorithm in India.

Your free script

Copy it, change the words in [brackets], and send it yourself.

For any business WhatsApp or DM

Hi! Thank you for asking 😊 In short: I help [who] get [result]. The easiest first step is [first step]. Want me to send you the link?

Every script for this leak

For a D2C brand WhatsApp or DM

Hi! Thanks for asking 😊 We make [product] for [who]. Most people start with [bestseller], here's the link: [link]. Want help choosing?

For a coaching business WhatsApp or DM

Hi [name]! Thank you for asking 😊 I help [who] [result] in a [length] program. The easiest first step is [first step]. Want the link?

For a creator business WhatsApp or DM

Hey! Thanks for asking 😊 I help [who] with [topic]. If you want to go deeper, [offer] is the next step: [link]

For a service business WhatsApp or DM

Hi [name], thanks for asking. We help [who] with [problem]. Most clients start with [first step], so you can see if we're a fit. Shall I send the details?

Check yourself

The Growth Leak Check asks: A stranger lands on your profile or website. Can they tell in 5 seconds what you sell, who it is for and what to do next?

If your honest answer makes you wince, this script is a good place to start.

Find your biggest leak

7 simple questions, about 2 minutes, free. You get your score, your 3 leaks and a script for the biggest one.

Free Growth Leak Check

Want Madhur to look at yours? Growth Leak Audit, ₹9,999: a 45 minute 1:1 call on Zoom, recorded, and a 1 page plan. If we do not find 3 fixable leaks, your ₹9,999 comes back.