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How to ask a lead where they found you.

If you cannot say which ad or post brought your last five paying customers, you keep paying for ads that bring likes but no buyers. A simple way to start tracking is to ask every new lead one friendly question: how did you find us? Write the answer in your lead sheet next to their name. Over time, the sheet shows which channel brings buyers, so you can spend there. Below is a free script that asks it without sounding like a form. It comes from the Growth Leak Check by Madhur Tyagi, an AI growth partner for founders, brands and creators, and founder of The Human Algorithm in India.

Your free script

Copy it, change the words in [brackets], and send it yourself.

For any business WhatsApp or DM

So glad you reached out 😊 Quick one: how did you find us? An ad, Instagram, Google or a friend? It helps us a lot.

Every script for this leak

For a D2C brand WhatsApp or DM

So happy you're here 😊 Quick one: how did you find us? An ad, Instagram or a friend? It really helps us.

For a coaching business WhatsApp or DM

Thank you for reaching out 🙏 Before I share the details, may I ask how you found me? Instagram, an ad or a friend? It helps me a lot.

For a creator business WhatsApp or DM

Yay, welcome! 😊 Quick question: which post or reel brought you here? I love knowing what helps.

For a service business WhatsApp or DM

Thanks for getting in touch. One quick question so I can thank the right place: how did you hear about us? Google, an ad or someone you know?

Check yourself

The Growth Leak Check asks: If you run ads, can you say which ad brought your last 5 paying customers?

If your honest answer makes you wince, this script is a good place to start.

Find your biggest leak

7 simple questions, about 2 minutes, free. You get your score, your 3 leaks and a script for the biggest one.

Free Growth Leak Check

Want Madhur to look at yours? Growth Leak Audit, ₹9,999: a 45 minute 1:1 call on Zoom, recorded, and a 1 page plan. If we do not find 3 fixable leaks, your ₹9,999 comes back.