Person schema for founders and coaches, with code you can copy

This might be the most boring article on this blog. It might also be the most useful one for the time it takes.

Here is a small test you can run on your own site in one minute. Open your homepage, right click, choose View Source, and search the page for "Person".

If nothing comes up, you are in the same place as most of the coaches we looked at this week.

What did we find on Indian coach and founder sites?

On 28 October 2026 we opened the homepages of the 40 businesses from our daily teardowns of 22 to 28 October. 38 loaded. We read the structured data (the JSON LD code) on each homepage.

Two things stood out to me.

Brands do better, but mostly because their store platform adds Organization code for them. Coaches build on page builders and course platforms that add nothing.

And coaches are the people who need Person schema most. A buyer is hiring you, the person. Yet 14 of 16 coach homepages gave machines no clear signal of who stands behind the business.

We checked homepages and did not open every page. Some coaches may carry Person schema on an About page we did not open. That is fine, as long as the code sits somewhere it can be read.

What is Person schema, in plain words?

It is a small block of code, written in a format called JSON LD, that sits in your page's HTML. Visitors never see it. Search engines and AI tools read it.

It says, in machine words: this page is about a person, here is the name, the job, the company, the city, the photo, and here are the other places on the web where the same person lives.

That last part, the sameAs list, is the reason I care. It ties your LinkedIn, Instagram, YouTube and podcast pages to one name. In our Google name check of 39 founders, 7 of 18 coaches had their top results taken by other people with the same name. Clear code is one of the cheapest ways to help Google tell you apart.

What does Google say about it?

I want to be honest here, because a lot of SEO advice oversells schema.

Google's Organization guide says there are no required properties, and that the markup can influence things like which logo Google shows in results and in your knowledge panel. Google's ProfilePage guide is written for sites where creators share their own views, like forums, and it uses a Person as the main subject of the page.

Google does not promise you a special result for Person schema on a personal site. Its guide on AI features goes further. It says there is no special schema.org structured data you need to add to appear in AI Overviews or AI Mode, and that your structured data should match the visible text on the page.

So think of Person schema as a clear label on your work. I would still add it to every site, because it costs ten minutes and helps machines tell one Rahul Sharma from another.

What is the code to copy?

Put this on your About page. Change every value to your own. The person below is made up for this example.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "ProfilePage",
  "url": "https://www.priyamehta.in/about/",
  "mainEntity": {
    "@type": "Person",
    "@id": "https://www.priyamehta.in/#priya",
    "name": "Priya Mehta",
    "jobTitle": "Online fitness coach for working women",
    "worksFor": {
      "@type": "Organization",
      "name": "Strong at 40",
      "url": "https://www.priyamehta.in/"
    },
    "url": "https://www.priyamehta.in/about/",
    "image": "https://www.priyamehta.in/img/priya-mehta.jpg",
    "address": {
      "@type": "PostalAddress",
      "addressLocality": "Pune",
      "addressCountry": "IN"
    },
    "knowsAbout": ["Strength training for women", "Fat loss after 40", "Home workouts"],
    "sameAs": [
      "https://www.instagram.com/priyamehta.fit/",
      "https://www.linkedin.com/in/priyamehtafit/",
      "https://www.youtube.com/@priyamehtafit"
    ]
  }
}
</script>

Which fields matter most?

name

Use the exact name you use everywhere. If you add a middle initial on LinkedIn, add it here too.

jobTitle

Write the title a buyer would search for. "Online fitness coach for working women" beats "Chief Energy Officer".

worksFor

Your business name and its home page. This joins you to your brand.

sameAs

List the profiles you control and keep active. Leave out dead accounts. Every link should point back to your site from its own bio, so the link goes both ways.

address

City and country are enough. Coaches who work from home do not need a street address here.

Where should the code go, and how do I add it?

Put it on your About page, or on your homepage if your site is one page. On WordPress, a header and footer code plugin lets you paste it into one page. On Wix, Squarespace and most course platforms, look for "custom code" in the page settings. On a Shopify store, your theme editor has a place for it.

Then test it. Paste your page link into Google's Rich Results Test or the Schema Markup Validator, and fix anything flagged as an error.

Our own About page carries this code. It lists our LinkedIn and X profiles. It is still missing our newsletter, which goes on my own to do list after writing this.

What else should sit next to the code?

Do not let the word code scare you. It is a short block of text. If you can edit a long WhatsApp message, you can edit this.

But code with no matching words on the page is weak. Your About page should say the same things in plain sentences: your full name, what you do, for whom, in which city, since when, and how to work with you. Our guide on what ChatGPT knows about 40 founders shows why: the AI knew the people that many pages described the same way.

If you want someone to check your schema, your About page and your name results together, start with our free Site Scan. For the full picture, including a blind test on 3 AI tools, the Agent Ready Audit is ₹9,999 and is described on our funnel audit page.

Sources

• The Human Algorithm, structured data check, 28 October 2026. Homepages of the 40 businesses in our daily teardowns of 22 to 28 October 2026, 38 loaded (16 coaches or educators, 22 D2C brands). JSON LD read from the homepage HTML. Names kept private.
• Google Search Central, Organization structured data, read 28 October 2026.
• Google Search Central, Profile page structured data, read 28 October 2026.
• Google Search Central, AI features and your website, read 28 October 2026.
• Schema.org, Person.